But by asking a simple “yes” or “no” question upfront, you’re more likely to get people to take action after they click “yes.” Since many popups ask for a name and email address right away, it can scare some hesitant visitors away. This shows that people are more likely to finish a process once they’ve started. That’s thanks to a psychological phenomenon known as the Zeigarnik effect. While you may think adding an extra step to your popup would lower conversion rates, the opposite is actually true. Though lightbox popups can be used for many purposes, they’re most commonly used to grow your email list.Ī Yes/No popup is a 2-3 page web form (depending on if you add a “thank you” page), which shows a simple “yes or no” question to your visitor: When a lightbox popup shows up, it makes the background of your browser look darker to really grab your attention. They appear in a smaller new window over the web page you’re currently browsing. Lightbox popups are the most common type of popup. Let’s take a closer look at the types of popups you can choose from. This occurs when users see the same ad or type of popup so often that they start tuning it out.īy using different types of popups on your website, you can consistently grab and hold your audience’s attention. It’s good to vary the type of popup to avoid ad fatigue. In this first section, we’ll categorize different types of popups you can use on your website.
37 Types of Popups to Use on Your Site Popups by Type Here are 37 types of popups you can use on your site broken down by: As a result, your conversion rates go up, your audience grows, and you make more sales.Īnd here’s the thing: when it comes to which type of popup you choose, you’ve got lots of options. That means you can show your popup to the portion of your audience who would be most likely to take the action you want them to. Now you can show your popups to specific people, at specific times, and in specific places on your website. In other words, they don’t understand why no one is following their call to action.īut popup technology has gotten a lot more sophisticated over the last few years. Then they’ll wonder why conversion rates are so low. They’ll take a generic popup campaign and put it on every page on their site. See, many marketers fall into the trap of using one kind of popup in every situation.
#Website popup window how to
Spoiler Alert: Yes, they do…if you know how to do them right. As you’ll see in a minute, the action you want your visitors to take can vary depending on your marketing goals.Īnd while you’re probably familiar with what popups are, you might be wondering, “Do popups work?”
Typically popups include a call to action (CTA) in an attempt to get your visitor to go do something you want them to. What Are Popups & Do They Work?Ī popup is some kind of informational or promotional offer that displays on top of your content, designed to capture your users’ attention quickly. That means you can get the most conversions possible without leaving anything on the table.īut first, let’s make sure you understand the basics of what popups are and why they work. With these 3 categories, you can create over 1,300 different types of popups. We’ll break these popups down into 3 sections: In today’s post, we’ll show you 37 types of popups that you can use for your website. But actually, there are tons of different types of popups you can use depending on your goal. Most people think that popups are a “one-size-fits-all” kind of deal. Are you looking for the right types of popups for your website but aren’t sure about your options?
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